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Four Game-Developer Tips That Work for Marketers, Too

September 23, 2011  

It's the Foursquare age—a time of badges and free drinks for the Mayor. We've discussed the importance of integrating game mechanics at your site, but to do that well, it might help to know how the game industry stays innovative.

We enjoyed The Guardian's future-forward takeaways for game developers from the recent Develop Brighton conference. You might find many of them applicable to your mission to become ultra-engaging.

Here are four:


Don't keep up; keep ahead. Economist Joseph Schumpeter noted at the conference that these days, just about any new business model is bound to be quickly subverted by consumers. EA Sports' Andrew Wilson added that companies that do well consciously run ahead of this creative destruction.

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