Four Tips for Promoting Content Marketing to the C-Suite
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"You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know enough about content."
How do you persuade the C-suite about content marketing's value to your SEO efforts?
You'll need a solid game plan to secure their buy-in. O'Loughlin's step-by-step primer offers tips like these:
Do your homework. A passing knowledge of content marketing won't pass muster when you're pitching the C-suite on your ideas. Become an expert; read everything you can—the pros, the cons, the good, the bad. "[M]ake sure you find information specific to your sector in order to make the strongest case possible," O'Loughlin advises.
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Using the competition to establish a baseline is a great idea. Does your company need to play catchup or is there the chance for you to make big gains once you start your content marketing?
The one recurring theme I'm seeing here is RESEARCH. Research your competition, research your material - whatever you do, don't run in half-cocked and expect to make a killing with your content. If there's one lesson I'll take away from this post, it would be that. :)