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Four Tips for Promoting Content Marketing to the C-Suite

October 17, 2011  

"You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know enough about content."

How do you persuade the C-suite about content marketing's value to your SEO efforts?

You'll need a solid game plan to secure their buy-in. O'Loughlin's step-by-step primer offers tips like these:

Do your homework. A passing knowledge of content marketing won't pass muster when you're pitching the C-suite on your ideas. Become an expert; read everything you can—the pros, the cons, the good, the bad. "[M]ake sure you find information specific to your sector in order to make the strongest case possible," O'Loughlin advises.

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  • by Nick Stamoulis Tue Oct 18, 2011 via web

    Using the competition to establish a baseline is a great idea. Does your company need to play catchup or is there the chance for you to make big gains once you start your content marketing?

  • by Emma Tue Oct 18, 2011 via web

    The one recurring theme I'm seeing here is RESEARCH. Research your competition, research your material - whatever you do, don't run in half-cocked and expect to make a killing with your content. If there's one lesson I'll take away from this post, it would be that. :)

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