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Four Reasons to Reconsider Automated Content Sharing

October 28, 2011  

We've emphasised multiple times the importance of sharing content and of being a good curator of the latest and greatest info out there. You've no doubt developed a list of sites you read regularly, and you try to tweet or share nearly everything noteworthy that is posted at them.

But now perhaps you're feeling a bit overwhelmed, and the idea of automating your content sharing is becoming more attractive. Well, hold on just a minute.

At Digital B2B Marketing, Eric Wittlake offers some interesting reasons why automating your content sharing may not be best for your followers.


Here are the key points Wittlake makes about the down side of automated sharing:

  • Automation shifts the emphasis from the quality of your content to the selection of your sources.
  • You share more than you used to—potentially more than your readers have time to read.
  • You're disconnected from the sources that are helping you grow. Why are you saving more time? Because you're spending less time actually reading what you're sharing.
  • Your sharing no longer includes a comment or note that adds context for your readers. And sometimes that makes all the difference in terms of helping them decide what content is particularly right for them.

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