We've talked up a storm about "gamification," and here's why:

As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun types in a marketing effort is with smart game thinking—a balance of playfulness and strategic design.

Kim has produced a detailed Slideshare presentation to help you get there. Here are seven tips from it for bringing out the "gamer" in users:

Know your players. How do your users engage with your brand? Play to their interests, and build paths they can follow to satisfy their personal/social desires. 

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