Some Do's and Don'ts of Social Updating
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It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself.
Amalia Agathou of The Next Web understands. To help marketers get the art of social updating right, she has written an article on what you should and shouldn't do in an online social environment.
Among her guidelines:
DO be informative. Cone's Consumer New Media Study found that people expect value-adds, not just entertainment, when following brands. Discounts help, but think bigger: 46% of survey respondents want more than offers; they want tips, tricks, or product info. Consider sharing how-to articles or videos—info your users can actually use! In turn, ask them to share their tips with a special hashtag on Twitter.
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Great content! I'm with you with people treating the social media sites like an ads place.
I'm glad you highlighted the point about manners. It does matter! Thanking people for re-tweeting or for their comments or for making one of your posts their favorite are all activities worth doing. If genuine, it can build the foundation to start a a great business relationship.
Jennifer, thanks for making so many great points about social etiquette. Letting people know that you value their opinions is an important way to build lasting relationships with those in your social circles. Thanks for the great post.
Lauren at Volusion
www.volusion.com