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Five Ways to Boost B2B Fan Engagement on Facebook

January 19, 2012  

Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how BrandGlue helped the company boost its Facebook community by 2,500%. (Yes, two zeroes.)

"Although the presentation contains some beefy data, the intended audience is your everyday B2B marketer," Eloqua's Joe Chernov notes in a post at It's All About Revenue.

Eloqua turns its lessons learned into actionable tips for B2B companies looking to boost their magnetism on Facebook. Here are five highlights:


Know where your fans come from. Find the "bright spots" in your acquisition strategy, and scale your successes. The top three draws for Eloqua: sweepstakes, 43%; paid advertising, 35%; organic search, 13%.

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