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Maximizing Your Brand Presence on Google+

January 13, 2012  
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Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about."

As Google's SVP-Engineering Vic Gundotra describes it, "behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them, too."

Time to seize the moment! Here are a few tips to help you maximize your Google+ brand presence:


Find your unique voice. Angry Birds' fan page is colorful, frequently updated and greets newcomers with an enthusiastic "Ca-caw!"

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Brand Management, Community, Customer Engagement, Google, Google+, Social Media

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  • by Natasha Darius/CEO of ND Marketing Communications Mon Jan 16, 2012 via iphone app

    I'm so grateful for this article! It proves what I've been advising my clients on building their brand awareness goals. Thank you!!!!

  • by Lauren at Volusion Mon Jan 16, 2012 via web

    Google+ "Hangouts" can be particularly helpful when sharing an important piece of media with a large group of people. As mentioned above, you'll gain direct feedback in real-time all from the convenience of your own personal computer. A great tool for small businesses! Thanks for this post!

    Lauren at Volusion
    www.volusion.com

  • by Carly at BNC Scientific Thu Jan 19, 2012 via web

    Nice post! We just implemented a Google+ page for BNC Scientific and I will be sure to use some of these tips to help gain a larger following. Thanks!

    Carly Shepherd
    www.bncscientific.com

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