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How to Avoid Four Deadly Email Program Sins

December 21, 2011  

"There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the other hand, she notes, marketers shouldn't focus so intently on small technical details that they lose sight of the big picture—of customer engagement.

Keeping in mind the need to tread the thin line between email right and wrong, Georgieva discusses David Meerman Scott's deadly sins of email marketing.

Here are four:


Bad marketing automation. The positive benefits of personalization will turn quickly negative if your message begins Dear [blank]. No subscriber thinks you sat down and wrote a personal offer—but she can reasonably expect that you'll get her non-personal personalization correct.

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  • by Tom@contactology.com Fri Jan 13, 2012 via web

    The first 3 tips are key.

    Don't use personalization if you're going to do it like a robot.

    You can write plain text emails as long as the content is strong. I've recently read many blogs with the opinion that text %3E HTML for a variety of reasons.

    Marketing in a post-social apocalyptic world is about understanding your audience, educating them, caring about them, and building long-term relationships. Marketing campaigns between WWII and the recent social revolution have been more like a a series of one-night stands.

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