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Four Ways Small Businesses Can Make a Big Email Splash

January 25, 2012  

"Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs.

"If you were to sift through campaigns and results (as I do), the mountains of data would suggest two breeds of email campaign: the outstanding … and the invisible. Your emails need to be outstanding."

Here's Levitt's advice for creating campaigns that won't get lost in the usual blah-blah-blah crowding a customer's inbox:

Don't be too perfect. Levitt isn't suggesting that you include typos or grammatical errors to make your emails more human. But you should allow your personality to shine through. "The best brands—much like the best people—have an identity, a voice, idiosyncrasies, and unpredictable quirks," he notes. We tend not to trust people who are buffed and polished to an unnaturally perfect degree—and the same is true of email campaigns.

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  • by Melanie Wed Jan 25, 2012 via mobile

    Great article. Could you show us an example?

  • by Ann Mullen Fri Jan 27, 2012 via web

    Thank you for the information on email. I don't think I could have learned the up-to-date information anywhere else.

  • by Alice Smith Tue Sep 11, 2012 via web

    While social media is certainly a healthy addition to add to your email marketing strategy, it has by no means taken email marketing’s place. In fact, email marketing is doing particularly well of late and is still one of the most responsive ways of direct messaging. As a small business, email marketing provides an opportunity to engage with your potential client and enter a dialogue with them, essentially building a relationship. Email marketing is more suited to business as opposed to simply using social media for your digital marketing strategy.
    Alice from

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