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Three Ways to Make Your Content Search-Friendly

January 30, 2012  

In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king.

"I can't say that I'm a fan of using this relatively grating term, but I can definitely defend its power," she writes. "Having fresh and unique content is an increasingly important factor for ranking in the SERPs."

Does your content rise to a royal occasion? 

Here are three tips from Atkinson to help ensure it does:

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  • by Kenton Tue Jan 31, 2012 via web

    I'm sorry but I find an article 200 to 300 words hardly enough information to be worth reading. Perhaps that's why I don't like these Get to the Point snippets.

  • by SouthBendShovelSlayer Tue Jan 31, 2012 via web

    Both Ogilvy and Howard Gossage expressed an opinion on copy length that is as relevant today as it was 50 years ago. People will read what interests them. If it's 800 words about a high performance car that they aspire to own, they will read 800 words without batting an eye. If it's 250 words about a low interest category like insurance, that's probably about 240 words too many. The only difference today is that people are more likely to scan an article to see if it does, indeed, have something of interest to them.

  • by Rachelle Tue Jan 31, 2012 via web

    I agree with this article, in this fast paced world the last thing I want to read is an essay on a product keep it short and sweet and tell me the important features and benefits.

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