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Three Maintenance Must-Do's for Your B2B LinkedIn Profile Page

February 9, 2012  
Contrary to Jack Donaghy's opinion of LinkedIn—("He's on LinkedIn, Lemon. He might as well be dead.")—the site has proved to be an effective marketing tool for B2B companies.

As Amanda O'Brien puts it at the Social Media B2B blog: "Of course Twitter and Facebook are great for awareness, getting traffic to your site, and generally for getting people to like your B2B company, but LinkedIn still seems to take the cake for decision makers and actual purchasers."

So, is your LinkedIn profile page the most impressive it can be for a practical audience armed to buy?

O'Brien offers a few "power tips" to help you boost prospect engagement at the site. Here are three:

Use status updates wisely. Each time you update your LinkedIn profile status, anyone who is subscribed to your updates will see it in their newsfeed, O'Brien notes. So, take full advantage of that fact: Offer pertinent information updates, share links, and report on product or service innovations that will resonate with potential buyers.

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  • by Jack Fliszar Fri Feb 10, 2012 via web

    I'm not seeing a "Warning Triangle" on the profile of a former employee who still lists herself as working for SNR Advertising. Can you elaborate?

    Ref: "O'Brien notes. "If someone no longer works at your company, go to their personal profile and hover over the warning triangle," she advises. "The Company Page Admin can now remove them from the company listings."

  • by Vahe, MarketingProfs Fri Feb 10, 2012 via web

    Hello, Jack.

    The way I read it, that reference is to a Company profile's employee list--not a person's private profile. In the source article, there's an image that might shed more light:

  • by Jack Fliszar Fri Feb 10, 2012 via web

    Thanks. I already had her removed from our company page, but she still maintains on her personal page that she is currently employed with us. And, she has two personal pages! I asked her to delete the one that troubles me, but she has not.

    Again, thanks for clarifying.

  • by AJ Perisho Tue Feb 14, 2012 via web

    Thanks for sharing!
    LinkedIn is like any of your marketing tools, it must be used and monitored.
    I was guilty of just setting up an account about 5-6 years ago and never really doing anything with it.
    I now visit LinkedIn on a daily basis to share in groups, read from others, and connect with people.
    It's a great tool.

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