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How to Choose Stock Images for Your Email Campaigns

February 15, 2012  

"When you think about your creative content, many factors come into play: your copy, your font choices, the layout and, of course, the images you choose to communicate your message," writes Jessica Hughes in a guest post at the Emma blog.

"In short, looks count," she says.

When you're selecting stock images for your next email campaign, consider these takeaways from Hughes' list of seven golden rules:

Seize attention. The most artistic or elegant image isn't your best choice if it doesn't catch a reader's eye. You only get a few seconds, so make them count with an image that pops off the screen.

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  • by Maureen McCabe, Marketer Tue Jun 5, 2012 via web

    This assumes that HTML newsletters are the way to go. What are the metrics on open rates on plain text vs. HTML? I usually don't click on the image when I open the various blogs/email I get. It's faster for reading and downloading.

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