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A Seven-Step Road Map for Your Content Marketing

February 1, 2012  

Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan to take small steps," suggests Michele Linn in "A 7-Step Plan for Getting Started With Content Marketing," featured in the Savvy B2B Marketing blog.

Know where you're going. If you don't know where you're going, how will you get there? "Have a general vision in mind, and always ask if what you are doing is getting you closer to that goal," Linn suggests.

Listen. Find out what matters to your customers and prospects before you start cranking out content. Use social media as your listening tool, then craft your content accordingly.


Create personas. "If you want to reach your audience, you need to know who your audience is and what they care about," says Linn. Creating personas will give you invaluable insights into your audience.

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