A few minutes after sending an email to thousands of subscribers, you notice that something isn't right. Perhaps it's a typo that slipped through your copyediting process; or maybe you sent your message to the wrong list. What should you do?

"Exactly how you respond depends on the degree of severity and who was affected," writes John Murphy in an article at MarketingProfs.

Here are a few takeaways from Murphy's cheat-sheet for handling common email errors:

Duplicate messages. If your subscribers received two copies of the same offer or newsletter, a third message apologizing for the repetition might cause more irritation; ideally, you can address the snafu in a regularly scheduled message later in the week. "In the case of three or more identical emails, though, an apology is entirely necessary," Murphy notes. "[Y]ou want your subscribers to know it was an honest mistake and not a blatant attempt to spam them."

Template or spelling errors. Unless you've sent out a full page of place-holding "lorem ipsum" text, it's unlikely that a follow-up email will do much good when you make an error in your copy. There's little point in drawing attention to a typo or glitch that many recipients may not have noticed anyway.

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