Who Defines Spam and Why It Matters
"Does compliance with anti-spam law confer immunity from being filtered, marked or even perceived as spam?" asks Mark Brownlow at Email Marketing Reports, before providing a succinct answer: "No."
To make his point, Brownlow cites policies from two webmail giants:
Yahoo! Mail: "To ensure that your email gets delivered to the inbox, simply send emails that users want."
Gmail: "The way Gmail classifies spam depends heavily on reports from our users. Gmail users can mark and unmark any message as spam, at any time."
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