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Pin It to Win It: How to Boost Your Brand on Pinterest

February 24, 2012  
The hype on the street is Pinterest, the "online pinboard" that lets users easily "Pin" images/videos they like on "Boards" they've created. Brides, for example, love Pinterest for keeping track of wedding-day inspirations and ideas! As other eager brides "Repin" their images, content spreads fast.

Constance Aguilar of Abbi Public Relations compiled a list of five ways brands can use this visually stunning channel to boost customer engagement. Read the piece for illustrations, but here's a summary.

Contests. Use Pinterest to host contests for "best Board" or give away prizes for the most "Repins" on a topic (topics can be open to "Pins" from others, or a selected few).

Product approval. Find out how people feel about a new product's look, well before launch. Track the number of times your photos are repinned, and what comments users add to the stream. "Think of it as a social media focus group," Constance writes.


Showcasing your personality. Use photos to showcase your brand's personality. Magazines can post past and present photos to share places they've covered. Local politicians can start a "Board" highlighting their community work. In the description, link your pin to the original story; descriptions often get repinned along with images.

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  • by Lauren at Volusion Fri Feb 24, 2012 via web

    Culture photos are a great way to show your companies personality, as well as better illustrate your brand. You can also create interesting images on platforms like Instagram. Be sure to get your brand on this platform as it's popularity is quickly on the rise.


    Lauren at Volusion

  • by Kirsten Wright Tue Feb 28, 2012 via web

    These are all great suggestions for consumer brands with products that are inherently re-pinable, but what about B2B brands? Or brands that offer services? These brands can definitely still use pinterest, it just takes a little more creativity.

  • by Veronica Jarski Tue Feb 28, 2012 via web

    We had a B2B-specific blog post at the Daily Fix you might be interested in:
    http://www.mpdailyfix.com/three-excuses-b2b-marketers-should-stop-making-for-why-they-arent-on-pinterest/

    And some additional tips for Pinterest are here, too:
    http://www.mpdailyfix.com/why-pinterest-should-be-of-interest-to-brands/

    Hope that helps!

  • by Jordan Dofordo Fri Mar 2, 2012 via web

    Great article! @Kristen, for B2B brands or brands that offer services you just need to spin it off and understand that you can post tips from your service as well. It 's all about spinning off the content to make it understandable on Pinterest.

    I ran into a great site today: http://www.pinerly.com that provides tools for pinners to make following/unfollowing/etc. easier. This is something that will be interesting as well.

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