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How to Build Email Lists With Social Media

March 21, 2012  
Using social networks like Facebook and Twitter to grow your email list might be a task that's easier said than done.

"[E]ven your most dedicated fans and followers will likely not read many of your [tweets]," Chris Watland warns us in an article at MarketingProfs. "The chronological layout of Twitter timelines, coupled with the sheer volume of tweets many users receive, makes it almost inevitable that your followers will miss some of your tweets." Facebook's algorithm, meanwhile, removes content that isn't consistently interesting from a fan's newsfeed.

So, can you successfully boost email subscriptions through social media? Watland says yes—and offers a few tips like these:

Use special offers to attract more fans and followers. Broaden your potential audience by promoting your social media presence—both at your website and in your stores. Entice prospective fans and followers with exclusive discounts and content.

Convert fans and followers into subscribers. "Dedicate a permanent tab on your Facebook account to a Web form that people can complete to join your email [list], and tweet a link to your form on Twitter," he suggests. Again, incentives will serve you well: Fast-food chain Culver's tempts new subscribers with a free meal.

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