Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Should You Host Your Blog On-Site or Off-Site?

April 16, 2012  
"Blogs increase your credibility, boost your traffic, and put a personality behind your brand," writes Lindsay Atkinson at the Renegade Search blog. "But how should [a blog] be executed? Should it be hosted on your website or on a completely different domain?"

The short answer is: It depends.

To help you decide where to host your company's blog, Atkinson offers these insights:

Off-site hosting is ideal if:

  • Your brand's website has strong rankings, high domain authority, and an excellent PageRank. Instead of using the blog to bolster your primary domain, it can be cultivated as a secondary domain to heighten visibility in search engine results.
  • You plan to cover topics that stray from the content at your website. Too many unrelated keywords might muddy the SEO waters at your site and begin attracting the wrong kind of traffic.

On-site hosting is preferable if:

  • Your purpose with the blog is driving traffic to your website. If you don't rank well, for instance, a well-received blog could be the thing that moves you to the first search engine results page.
  • You rely on the blog for the fresh content that plays a critical role in your rankings. "[H]aving an on-site blog that is updated frequently will help contribute to an otherwise stale site," Atkinson notes.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Carrie Morgan Mon Apr 16, 2012 via web

    A third critical factor ideal for off-site blogs: if you plan to syndicate your blog to other sites (feed your posts elsewhere, such as industry websites or ezines).

    If you plan to syndicate, keeping your blog off-site is critical. It helps you position yourself as an expert who wants to educate others, and that you take blogging seriously.

    When blogs are part of a website, they are clearly promotional.


  • by Cindy Turrietta Wed Apr 18, 2012 via web

    Great post! Made me re-think justificaitons for the way some of my client sites are set up. Also, not all blogs that are part of a company's website are clearly promotional. I think it would really depend on the content and how it's being presented.

  • by Nathaniel Cassidy Thu Apr 19, 2012 via web

    Not sure that I agreed with this post as it happens. Personally I think that a company blog should always be integrated for the reasons that you state above; driving traffic and fresh content.

    I disagree completely with Carrie that an integrated blog is less serious and that company blogs can only be promotional. An integrated blog tends to look more professional from a design point of view and the level of promotion in the content is up to the author.

    Also if you are trying to position yourself as an expert or are planning to discuss topics unrelated to your company perhaps it would be better to have an independently branded blog/site?

  • by Rob Thu Apr 26, 2012 via web

    I'm glad this is debatable as there are those who believe in absolutes with this, which I do come up against. I have seen blogs set up externally drive traffic from an SEO standpoint to the main site. Externally linking back to the main site gives the search engine the impression of a referrer, which is very helpful in ranking results. I'm not opposed to them internally, but I have seen first hand the benefits of hosting blogs externally.

    Now, I agree with the above. If you don't have great content on your site, get that blog integrated STAT! But if so, consider external. It really does help.

  • by Sam Fioretto Fri Jun 1, 2012 via web

    Great post! I've been marketing online since 1991 and have to agree with most of what is written here.

    I can have an external blog and link back to my main site and reap the seo benefits. I can also have an internal blog and come across as an expert in my field. As long as the category content is relevant, I can draw visitors in to read.

    As for internal blogs being promotional, I will half agree. Promotional activities are what keep a roof over our heads and the utilities on. It is not a dirty word. It's why we do what we do everyday. As long as we keep the promotions in line with the discussed topic, I can't see how that would dissuade someone from believing I have valuable knowledge.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!