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Before You Plan: Four Vital Questions About Your Content Marketing

March 7, 2012  

Although he has helped numerous clients  formulate content marketing plans, Mike Sweeney encountered what he terms "planner's block" when attempting to devise a plan for his own company. How could that happen?

"The answer was simple," he writes in the Marketing Trenches blog. "I wasn't asking myself the right questions, and I wasn't asking them in the same determined manner that I use with clients. I was letting myself off the hook."

If you're experiencing a similar aimlessness, he suggests you ask yourself 12 questions, including the following:

Why are we doing this? Although a seemingly obvious question, it's one for which you might not have an adequate answer. Don't proceed until you do.

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