Four Steps to Take When You Lose a Big Client
But every crisis carries a few good lessons with it, not the least of which is simply learning how to cope with a similar situation in the future.
Writing at the Saleskick blog, Jim Logan identifies six quick steps to take to stay afloat when the unthinkable happens—and your best customer says good-bye.
Here are four:
Call them back. Breathe. Breathe. Take a walk. Calm your pulse. Let a little time go by. Then pick up the phone. You need to learn exactly why they dropped you, and you have to find that out for two reasons, Logan says:
- There may be a simple problem or misunderstanding that can be easily addressed.
- There may be something wrong on your side that could "poke its ugly head" into other accounts.
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