Get your all-access season pass to all courses with a PRO subscription. Save 40% through June 13 with code GOAL.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Must-Have Habits of Successful Video Content Marketers

April 4, 2012  

Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft entertaining and informative content, Jimm Fox suggests marketers adopt "7 Habits of Highly Effective Video Marketing."

Among the tips in his One Market Media blog post are the following.

Pursue business objectives. Know why you are creating the video, in other words. Whom do you want to reach? What do you want to share with your viewers? What measurable results do you want to achieve?


Address your customers' concerns. Your video needs to be about your customers, not you. "Like any purpose-built marketing material, your Web video should be developed with a single goal in mind: How do I communicate my company's understanding of, and solutions to, my customers' problems?" reminds Fox.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!