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Two Arguments Against B2B Videos, and Six Tips for Making a Great One

May 3, 2012  

We all know it: There's nothing like a viral video to boost awareness and response.

Why, then, are many B2B companies still hesitant to incorporate video into their marketing efforts?

Businesses have been slow to produce and post marketing videos for three key reasons, Chris Peterson notes in a post at B2B Bloggers.


Here are two of them—and six tips for creating a great B2B video anyway:

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  • by Dara Schulenberg Thu May 3, 2012 via web

    Increase the SEO by adding your video script as a downloadable (and optimized) document on the page also!

  • by Nigel Kay Thu May 3, 2012 via web

    This is a MYTH --%3E "You can't search-optimize a video." - I have found it incredibly easy to get Video Assets to the top of Google, especially for technical B2B Terms with Basic SEO like using keywords in the Video Title, Description, and Tags.

    In addition, B2B Webinars can easily be converted into YouTube Video assets and leveraged for years into the future to educate, and move buyers further through the sales cycle. I've successfully ranked lots of Videos at the top of YouTube for B2B companies. Just Google "Introduction to GigE Vision" or "ASI to IP Gateways" to see a few examples!

  • by Laure Fri May 4, 2012 via web

    I've created an animation for my SEO/ web optimization services for B2B for 2 reasons: drive traffic to my website of course and well I just love animation. To me it was just common sense!
    It's only one minute, it's educative and sweet.
    Please watch it and tell me what you think: http://youtu.be/0wzr24MVWAU

  • by Albie Fri May 4, 2012 via web

    It's not just YouTube that helps with video SEO. Use YouTube if you want the most eyeballs on your video but if you're more interested in long term natural links back to your site rather than YouTubes, other hosts such as Wistia or Vimeo Premium are worth looking at.

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