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Content Marketing Lessons From The Daily Show

April 11, 2012  

The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all but drove away audiences. So what changed to make the show beloved by the masses? High-quality content, consistently delivered. 

In a blog post at Cedar Sage Marketing, Suzanne Doughty discusses that transformation and what The Daily Show can teach businesses about the craving for outstanding content.

So what lessons can you learn from a hit show?

Hire the right people for the job: To boost ratings, the producers hired Jon Stewart to host The Daily Show. They then snatched two writers from The Onion. "It was then," Doughty says, "that the show began to develop its voice, lampooning the hypocrisy and ridiculousness of national and international politics and the news media that cover them."

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