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Go Beyond Basic Local Search: Get Hyper-Local

May 25, 2012  
"More folks turn to the Internet than any other medium—including newspapers, TV, or word-of-mouth—for local information," writes Tom Shapiro in an article at MarketingProfs. "Furthermore, a whopping 83% of local search users contacted businesses offline ... and half of all local business searchers eventually made purchases."

These days, a basic local search strategy isn't enough to bring them smiling to your storefront; no, your business needs to adopt a "hyper-local" approach.

Shapiro shows how to boost your search strategy to hyper status:

Greet customers at numerous online destinations. Extend your reach well beyond the sites and profiles you control. Write compelling guest posts at favorite local blogs. Contribute to local newspapers. Syndicate content to websites that serve local communities. As a ubiquitous resource, you'll become an obvious first choice when consumers shop for your product or service.


Always provide a phone number. Don't assume that potential customers who find you in a local search will want to continue the buying process online. As noted above, the lion's share of local search users take their business offline.

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  • by Nigel Kay Fri May 25, 2012 via web

    The key to getting customers from Local search is having a powerful Local Maps listings. Your Local Maps listing should first be claimed, then filled out with the right business categories, pictures, and a description.

    You then need to submit your Business Citation (Name, Address, Phone number) to all local directories. Examples include yellowpages, canpages, yelp, citysearch, etc. Google crawls these citations and lists the businesses with the most (and most consistent) citations at the top. So ALWAYS use one phone number, and be consistent with your Business Name and address.

    Once you finish claiming and filling out your profile by adding images and a description, as well as distributing citations the next step is to get REVIEWS. Social proof is the most powerful weapon in your arsenal to influence prospects so after you get your Local Maps Listing to the top of Google you need to turn it into an ASSET that pre-sells customers with positive reviews.

    If this seems like a lot of work, I do this for Local Business owners on a daily basis and they get 5,10,15, 20+ phone calls every month from this strategy. Visit:
    http://localmoneymachine.com/ for more information.

  • by HarrisFamilyLaw Mon Jul 9, 2012 via web

    Respond to your clients immediately, accept criticisms constructively, and ask how you can improve. Try to be visible as much as you can. Very helpful. We can apply this to our present and future clients.

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