Five Tips for Writing Email Copy That Sells
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Writing copy for your email campaign can be daunting, in large part because "it needs to successfully navigate the line between creativity and calculated buying psychology," notes the Marketfish blog. "It's all about climbing inside the customer's head and mining for the words that will make that person buy your product."
So how do you get it just right? Consider bits of advice like the following.
Choose clarity over creativity. You won't win any prizes—or convert any subscribers—with compound-complex sentences, five-syllable words, and extended metaphors. Your message should be easily digestible, even if a reader merely scans your email.
Write in the second person. It's what we're doing here, and it makes your reader feel like you're talking directly to her. "Just use 'you' and 'your' and write like you're having a conversation," Marketfish advises.
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Good list - I would add a couple of points: A short and engaging subject line and of course a call for action at the end .
Whether it is a question, a link or a poll, you will want to maintain the engagement with your readers.
This post really highlights an important point and is that email marketing is an extension of your customer service!
I have been a copywriter for years and can say this is an excellent list. Especially the part about questions. To take that further, using a question as a title is especially effective.
This is a great list with some very well thought out content. Like some of the others whom have commented, it is key to engage your audience. Work on getting their participation whether by asking a question or by getting interaction by them. One thing we strive for is a trade off, getting their buy in in exchange for some benefit from us. Great article!
Well said Thomas. If we don't help a contact solve an issue that is important to them, the whole process falls apart - quickly!