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Four Practical Steps to a Website Redesign

May 24, 2012  
Take a good, hard look at your website. Could it do with a spring makeover?

"Radical redesigns are a great way to transform your site into a beautiful new butterfly," says HubSpot's Jessica Meher, author of the 10-Step Checklist for Your Next Website Redesign.

Meher's whitepaper covers all the bases for turning your site into an "inbound marketing machine for long-term success."

Intrigued? Here are four of her practical steps toward a fresh redesign:


Benchmark your current metrics. First, get a clear picture of your site's performance history. Assess factors such as:

  • Number of visits/visitors/unique visitors
  • Number of new leads/form submissions
  • Total amount of sales generated

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  • by Sally Erickson Fri May 25, 2012 via web

    Great overview to a complicated change. It sounds easy with these steps, but those are major steps and this is a major undertaking.

    I suggest taking it in steps. Maybe go with the change in message first, including a strong call-to-action.

    And, don't forget the all important blog. Go with WordPress and have something easy to update with a blog built right in or, I guess, HubSpot, huh?

  • by Jay Tue May 29, 2012 via web

    Nice article, Jessica,
    Personas are intriguing, but personality types work. Take a cross section of your records, invite them to answer a brief personality test, and find out who is attracted to your existing site. Then tune your site and include the same tuning in your emails. On size doesn't fit all and it is within the personality that trust is built, products are considered and evaluated and decisions to buy are formed.
    If you want to understand your prospects and customers better try this. It works.
    Best wishes, Jay https://quantmethodcom

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