MarketingProfs B2B Forum is going virtual... with a twist. Donít miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Five Ways to Use Facebook Timeline for Business

May 21, 2012  
The Social Media Examiner has distilled five ways businesses have hit the ground running on Facebook Timeline.

You can use these examples to help make your Facebook Timeline richer for storytelling and more actionable for sales.

Here are five tips based on the success stories of these heavy-hitters and Timeline movers-and-shakers:

Note your interesting milestones. Does your brand have a history? Coca-Cola, founded in 1886, uses Timeline to highlight how it has evolved. The New York Times, founded in 1851, lets users revel in history with its milestone posts. But our favorite example is Spotify, which shares disruptions in the history of music, all the way back to the year 1000!


Incorporate the profile picture into your cover photo. Most brands use profile photos for company logos. Since it overlaps the cover photo (that wide photo in the header), why not get creative and blend both images? See the Examiner article mentioned above for great examples, then read Tim Ware's article that provides a Photoshop template for blending profile and cover photos in a fun way.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!