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Five Ways to Use Facebook Timeline for Business

May 21, 2012  
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The Social Media Examiner has distilled five ways businesses have hit the ground running on Facebook Timeline.

You can use these examples to help make your Facebook Timeline richer for storytelling and more actionable for sales.

Here are five tips based on the success stories of these heavy-hitters and Timeline movers-and-shakers:

Note your interesting milestones. Does your brand have a history? Coca-Cola, founded in 1886, uses Timeline to highlight how it has evolved. The New York Times, founded in 1851, lets users revel in history with its milestone posts. But our favorite example is Spotify, which shares disruptions in the history of music, all the way back to the year 1000!


Incorporate the profile picture into your cover photo. Most brands use profile photos for company logos. Since it overlaps the cover photo (that wide photo in the header), why not get creative and blend both images? See the Examiner article mentioned above for great examples, then read Tim Ware's article that provides a Photoshop template for blending profile and cover photos in a fun way.

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Branding, Customer Engagement, Facebook

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  • by John Wolforth Tue May 22, 2012 via web

    Sorry gang, perhaps you should test before you promote; the link to a the timeline/cover photo psd template from Tim Ware's article is just a 404.

  • by Ann Handley Tue May 22, 2012 via web

    Hi John -- If I'm interpreting you right, the link you are referencing for the template is one of many in John's article over at Social Media Examiner. I've alerted the folks there.

    In the meantime, it looks like you can access John's template from his company's Facebook presence here (note: It's not free, and I'm not sure this is the same one but it is a template nonetheless):
    https://www.facebook.com/HYPERARTS/app_386595604697428

  • by Ann Handley Wed May 23, 2012 via web

    John -- Social Media Examiner fixed the link to the template at their site. Just FYI!

  • by Josue Tue May 29, 2012 via iphone

    I like the examples and quick tips you offered. One good tip can make a huge difference. Thanks for the article.

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