Four Ways to Increase Clicks With a P.S.
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How do you read a casual email from a friend? In all likelihood, you scan it to get the general idea, write a quick reply and click back to your inbox.
But what if—below her sign-off—she adds a P.S.? "Suddenly, she's got your attention," writes Sid Smith in an article at MarketingProfs. "You know that she's going to share a juicy tidbit that might even be the primary reason for her email."
Direct marketers have used this technique for decades, and Smith argues for its value in email campaigns. Here are a few ways to make a postscript work for you:
Restate your key benefits. And make it tantalizing. For example: We finally reveal the one thing we did to practically double our opt-in rate, or We explain why using a "siege mentality" will get you more business.
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Very clever. I will be adopting this in the future. Thanks!
I just started using this technique with some of my friends. The email messages that I sent with a "P.S." were answered more candidly than those without.
Love the idea and I've definitely used it a few times with positive results.
Question: with the size of email footers these days (between the sig & those obnoxious disclaimers) do you put the PS before or after your signature? Technically it should be after but I feel people stop reading at the signature.