Advanced Email Segmentation
If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue."
HubSpot's Corey Eridon has assembled a list of 27—that's right, twenty-seven—ways to slice and dice your B2B email list.
You're probably familiar with categories like age, gender, and location. But here are a few that go beyond segmentation-as-usual:
Prospects who are at varying seniority levels. Knowing that a prospect is a coordinator—rather than a senior vice president—helps you to deliver content that is relevant to her pain points and decision-making ability.
→ end article preview
Read the Full Article