Learn to leverage marketing technology at our free Friday Forum on July 10. RSVP now

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Three Ways to Keep Your Search Rankings Healthy

July 20, 2012  

As Google continues to personalize search results, the data you see in ranking reports might not mean what you think. Why? They only tell you what rankings would look like in a non-personalized search. Most of your customers, meanwhile, see rankings driven by their behavior—so your Web page might rank 3rd, 25th, or not at all depending on a particular user's activity.

"Therefore," writes Lorianna Sprague in an article at MarketingProfs, "a ranking report is now an indicator of relevance, not a metric for judging the average click-through rate of a listing in position X or to determine what your traffic should be."

How should you proceed to keep your rankings healthy when each customer sees a different SERP landscape? Sprague recommends a strategy that includes:

Social engagement. "If your competitors engage with their market via social campaigns and initiatives, and you don't, you'll be missing out on the added ranking factors that place your site in front of searchers," she notes.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a registered user? Sign in now.


Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!