How to Boost Your Blog's Readership
Are your blog analytics looking a little anemic? To put some zing in your listless blog and boost readership, consider these five ideas, inspired by Joe Chernov's Eloqua blog post, "Six Sure-fire, Can't Miss Ways to Increase Blog Views."
Publish original content only. Doing so helps establish your blog—and your business—as a resource for fresh, relevant content. Chernov also reminds businesses that if they create content such as videos, infographics, and e-books, then "the assets should first appear on your blog, and you should standardize linking to your blog from all of your social outposts."
Curate what you can't create. Original content doesn't mean you must create the content yourself. "Readers don't seem to care very much if you create the content or if you curate it for them," says Chernov. Just ensure the content will resonate with your readers.
Make lists. Though some writers (including Chernov) hate lists, most online readers love them. So, make lists—like we have in this article. Good content gives readers the info they want, the way they want it.
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