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How to Boost Your Blog's Readership

July 10, 2012  

Are your blog analytics looking a little anemic? To put some zing in your listless blog and boost readership, consider these five ideas, inspired by Joe Chernov's Eloqua blog post, "Six Sure-fire, Can't Miss Ways to Increase Blog Views."

Publish original content only. Doing so helps establish your blogand your businessas a resource for fresh, relevant content. Chernov also reminds businesses that if they create content such as videos, infographics, and e-books, then "the assets should first appear on your blog, and you should standardize linking to your blog from all of your social outposts." 

Curate what you can't create. Original content doesn't mean you must create the content yourself. "Readers don't seem to care very much if you create the content or if you curate it for them," says Chernov. Just ensure the content will resonate with your readers.

Make lists. Though some writers (including Chernov) hate lists, most online readers love them. So, make listslike we have in this article. Good content gives readers the info they want, the way they want it.

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  • by Nick Stamoulis Thu Jul 12, 2012 via web

    If you are going to curate content, it's important you still create your own content. I think roundup blog posts are a great way to introduce your audience to new content/ideas/authors, but it's important you be known for your own content.

  • by Donna at Goddess Communications Wed Jul 18, 2012 via web

    Don't forget attribution to sources...and double check your claims such as statistics, research findings, trends, etc, unless you did the research yourself. First rule of journalism is "Your Information is Only as Good as Your Source." That means you as the writer need to be professional and follow the laws and ethics of truth in everything you post.

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