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How to Pin With Purpose on Pinterest

July 24, 2012  

Visual content is crazy-hot these days, and the hottest place for sharing it is Pinterest. Traffic to the virtual pinboard site has shot up exponentially in the past year.

But how effectively are businesses sharing their visual content on Pinterest? Unfortunately, not very. Most companies grab images from wherever they can and share them with little aforethought. Savvy content marketers, however, know the power of Pinterest and share content purposefully.

To learn how to best share visual content on Pinterest, check out the following suggestions, based on James Medd's MarketingProfs article, "Pinterest Beyond the Basics: A Marketer's Guide to Successful Pinning."


Plan your pins. Don't haphazardly pin everything that remotely ties into your business. Instead, Medd suggests, share visual content that displays your company's personality: "You can...create interesting boards on your profile that represent your company's values or aspirations as opposed to just its core products."

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  • by Josue Tue Jul 24, 2012 via iphone

    I got 3 good tips I'll try on my pinterest account. Thanks

  • by Rishi Wed Jul 25, 2012 via web

    I have 2 tips I would like to share about Pinterest

    - It works better for B2C businesses. Most B2B customers don't spend their working hours on Pinterest.

    - It works better for businesses that have tangible products, rather than service based businesses.

    Get access to all our social media cheat sheets at http://mdv.to/NmISj3

  • by Megan Wed Jul 25, 2012 via web

    I'd also like to add that repinning is just as important as pinning your own content! Pinterest is a social network just like Twitter or Facebook. Share content, leave comments, like pins, engage consumers...that's what Pinterest is about for my brands. We use this channel in conjunction with Facebook, Twitter & YouTube to keep our consumers in our bubble for as long as we can.

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