Sister Elaine Lachance—vocation director for the Good Shepherd Sisters of Quebec—had a problem. She needed a better way to raise awareness of her dwindling order. And then the PR firm she hired gave Lachance a two-word solution: social media.

A Facebook page and a blog did the trick. "The story [of Internet-savvy sisters] has been covered by more than 300 newspapers," writes Verónica Maria Jarski. "The BBC interviewed Lachance. So did MarketingProfs." It's safe to say young women who feel a call to vocation are now very aware of the Good Shepherd Sisters.

Here are a few of things you can learn from the sisters' experience:

Know where to find your audience. A young woman planning a life of religious service will research her options like any other young woman—online. Meet your audience where they gather, and be prepared with the content they want to see.

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