MarketingProfs B2B Forum is going virtual... with a twist. Donít miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Four Marketing Tips From a Canadian Convent

August 14, 2012  

Sister Elaine Lachance—vocation director for the Good Shepherd Sisters of Quebec—had a problem. She needed a better way to raise awareness of her dwindling order. And then the PR firm she hired gave Lachance a two-word solution: social media.

A Facebook page and a blog did the trick. "The story [of Internet-savvy sisters] has been covered by more than 300 newspapers," writes Verónica Maria Jarski. "The BBC interviewed Lachance. So did MarketingProfs." It's safe to say young women who feel a call to vocation are now very aware of the Good Shepherd Sisters.

Here are a few of things you can learn from the sisters' experience:


Know where to find your audience. A young woman planning a life of religious service will research her options like any other young woman—online. Meet your audience where they gather, and be prepared with the content they want to see.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!