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Four Marketing Tips From a Canadian Convent

August 14, 2012  

Sister Elaine Lachance—vocation director for the Good Shepherd Sisters of Quebec—had a problem. She needed a better way to raise awareness of her dwindling order. And then the PR firm she hired gave Lachance a two-word solution: social media.

A Facebook page and a blog did the trick. "The story [of Internet-savvy sisters] has been covered by more than 300 newspapers," writes Verónica Maria Jarski. "The BBC interviewed Lachance. So did MarketingProfs." It's safe to say young women who feel a call to vocation are now very aware of the Good Shepherd Sisters.

Here are a few of things you can learn from the sisters' experience:

Know where to find your audience. A young woman planning a life of religious service will research her options like any other young woman—online. Meet your audience where they gather, and be prepared with the content they want to see.

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  • by Larry Levenson Wed Aug 15, 2012 via web

    Nuns do it. . . marketers do it. . . shouldn't YOU be doing it too?? The IT is inbound marketing. If the nuns can make this work, you can too! Great story!

  • by R Wed Aug 15, 2012 via web

    Great article and case study. When it comes to Social Media, the benefits are huge if done right. Just look at the use of social media in the 2012 Olympics. It seemed like every other athlete had their phone out -- during the 2012 Olympic closing ceremony and performances.

    I just read this article on "5 Marketing Tips Inspired by 2012 Olympians":

    It really reinforces your best practices. When it comes to being connected with your audience. When used right, Social Media allows audiences to become intimate and part of the experience.

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