Four Ways to Take Control of Your Copywriting Process
Mark Brownlow once waited in silent trepidation as he watched a tarantula crawl across his hand. "The experience comes to mind every time I face a blank piece of paper," he says at Email Marketing Reports. "A rising sense of panic…paralysis…a prickle of sweat."
You might feel the same way when you're called on to write email marketing copy. If so, here are a few anxiety-fighting tips to make the copywriting process less painful—and more creative:
Write when writing comes most naturally. Don't fight the natural rhythm of your day; schedule writing sessions when you're at your most productive and creative.
Define your recipient. Knowing what to say—and how to say it—becomes easier when you know your target audience and why a message is being sent. An email might be a response to an action your subscriber has taken, for instance, or timed to reinforce something she has already seen.
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