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The Case for Short and Sweet

August 22, 2012  

Once in a while, we like to highlight a strong opinion, and Ron Romanski has one. In a post at the Business 2 Community blog, he says lengthy newsletters should be a thing of the past.

"With today's fast-paced society, you need to make things as single-focused as possible," he argues. "Which is why the newsletter just doesn't cut it."

Here's what Romanski recommends for all email campaigns:


Choose a single topic. Whether you want the subscriber to register for an event, make a purchase, or visit your Facebook page, your message should make that single request—and only that single request.

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