This July Only: Save 30% on PRO with code SUMMER30 »

Real-World Education for Modern Marketers

Join Over 616,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Using Subject-Line Symbols to Get Noticed

August 29, 2012  
"In sports, the best coaches find hidden talent to help propel their teams," writes Greg Zakowicz at the Bronto blog. "In email marketing, that means finding underused tactics."

A perfect example of a hidden email talent is the use of symbols in subject lines. Since few email marketers are using subject-line symbols, they can be a great way to grab a subscriber's attention.

But before you dive in, Zakowicz has a few caveats and recommendations:

Choose symbols that suit your brand and the occasion. The symbols you choose must work on multiple levels. For instance: Hearts at Valentine's Day are a no-brainer for many companies, but they might set the wrong tone for your brand.


Place them at—or near—the beginning of your subject line. Be sure to give them prominent placement. Symbols won't have any impact if they're cut off and subscribers can't see them.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
1 rating(s)

Add a Comment

Comments

  • by Tonya Wed Aug 29, 2012 via web

    Can you provide examples of symbols and how they can be written in text form?

  • by clairec@marketingprofs.com Wed Aug 29, 2012 via web

    Hi, Tonya.

    The full article goes into more detail, and includes examples. Here's the url:
    http://bronto.com/blog/email-marketing-strategy/symbols-subject-lines-how-get-your-email-noticed

  • by Heather M Wed Aug 29, 2012 via web

    You'd want to make sure that you don't overdo it and look like you are spammer trying to obfuscate rude words!

  • by Leon Thu Aug 30, 2012 via web

    Interesting you didn't/haven't tried it

    ★Using Subject-Line Symbols to Get Noticed★

  • by Charlie Thu Aug 30, 2012 via web

    Symbols as mentioned are used quite often on Craigslist to get noticed. Since there is a plethora of ads, people are using them more often. When I use it myself to post ads, I use the ►►. But, some get carried away and start using all types of symbols, OVERLOAD! Those ads, I don't visit!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!