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Using Subject-Line Symbols to Get Noticed
August 29, 2012
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A perfect example of a hidden email talent is the use of symbols in subject lines. Since few email marketers are using subject-line symbols, they can be a great way to grab a subscriber's attention.
But before you dive in, Zakowicz has a few caveats and recommendations:
Choose symbols that suit your brand and the occasion. The symbols you choose must work on multiple levels. For instance: Hearts at Valentine's Day are a no-brainer for many companies, but they might set the wrong tone for your brand.
Place them at—or near—the beginning of your subject line. Be sure to give them prominent placement. Symbols won't have any impact if they're cut off and subscribers can't see them.
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Can you provide examples of symbols and how they can be written in text form?
Hi, Tonya.
The full article goes into more detail, and includes examples. Here's the url:
http://bronto.com/blog/email-marketing-strategy/symbols-subject-lines-how-get-your-email-noticed
You'd want to make sure that you don't overdo it and look like you are spammer trying to obfuscate rude words!
Interesting you didn't/haven't tried it
★Using Subject-Line Symbols to Get Noticed★
Symbols as mentioned are used quite often on Craigslist to get noticed. Since there is a plethora of ads, people are using them more often. When I use it myself to post ads, I use the ►►. But, some get carried away and start using all types of symbols, OVERLOAD! Those ads, I don't visit!