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Google's Top SEO Tips for Startups

August 31, 2012  
As SEO credibility goes, it doesn't get much better than Google's Developer Programs Tech Lead Maile Ohye. In a 10-minute video, she adopts the role of a consultant to deliver all the advice she'd give to a startup whose website has no more than 50 pages of primary content, and a desire to rank for a handful of keywords.

Here are a few highlights of Ohye's tutorial. If your startup business seeks to quickly rank, consider taking these steps:

Decide if you want visitors to see the www or non-www version of your domain. Major companies like Google and Facebook tend to use the former, but it's up to you.

Verify ownership of your site in Webmaster Tools. Also sign up for email forwarding, so Google can alert you to potential problems.


Perform a background check on your domain. If spammers previously owned your domain, it won't rank well.

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Comments

  • by Nick Stamoulis Tue Sep 4, 2012 via web

    "Perform a background check on your domain. If spammers previously owned your domain, it won't rank well."

    You are responsible for the history of your domain, even if you didn't build it! Google doesn't care if you built those cruddy links or not, it's your website now and you are in charge of it's past, present and future.

  • by Kenton Wed Sep 5, 2012 via web

    "Use strategy in your site design"... "use keywords in your copy"... "check your rankings"... good thing somebody figured these things out I couldn't have done this on my own.

    Sorry if I sound cynical, I just keep getting interested in the titles of the articles, and when I get there, there's no content. Am I the only one who feels that way?

  • by Steve Fri Sep 7, 2012 via web

    Kenton - I agree. I link to the video, or separate instructions for Pro members for accessing this "nugget of insight" would have been helpful.

  • by Vahe, MarketingProfs Fri Sep 7, 2012 via web

    Hi, Steve. There is a link to the video in the article: the source line at the very end.

    You can also access it here: http://www.youtube.com/watch?v=El3IZFGERbM&feature=player_embedded

  • by Steven @ SEO Info Box Tue Sep 11, 2012 via web

    Some good points I'd not considered, such as the www. or not. We talked about some similar themes, such as how to use your keywords smartly in your content and build links cleverly on http://www.seoinfobox.com

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