Generate Leads With LinkedIn Announcements
With LinkedIn Announcements, you can send email messages straight to the inboxes of likely prospects. Sound good? Here's the right way to do it:
- Ditch the default subject line. If you don't take the time to write an original subject line, why should anyone take the time to read your message? Treat this like any other email campaign—intrigue your recipient with a subject line that compels further investigation.
- Make your copy irresistible. Grab your reader's attention with a relevant case for action. "This is a great place for stats—not only can they present a compelling case in a short amount of space," she notes, "but they can also help readers visualize a particular topic or subject matter, which will help pique their interest."
- Include a call to action. Don't expect anyone to read your mind. Make your call to action, and the pathway to conversion, perfectly clear.
- Don't be a jerk. Would you want an endless stream of irrelevant LinkedIn Announcements? Probably not. So treat this access to a prospect's inbox with respect.
The Po!nt: With a strong LinkedIn strategy, your lead gen program can generate the high-quality leads your sales team craves.
Source: Daily Fix.
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