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Generate Leads With LinkedIn Announcements
August 9, 2012
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With LinkedIn Announcements, you can send email messages straight to the inboxes of likely prospects. Sound good? Here's the right way to do it:
- Ditch the default subject line. If you don't take the time to write an original subject line, why should anyone take the time to read your message? Treat this like any other email campaign—intrigue your recipient with a subject line that compels further investigation.
- Make your copy irresistible. Grab your reader's attention with a relevant case for action. "This is a great place for stats—not only can they present a compelling case in a short amount of space," she notes, "but they can also help readers visualize a particular topic or subject matter, which will help pique their interest."
- Include a call to action. Don't expect anyone to read your mind. Make your call to action, and the pathway to conversion, perfectly clear.
- Don't be a jerk. Would you want an endless stream of irrelevant LinkedIn Announcements? Probably not. So treat this access to a prospect's inbox with respect.
The Po!nt: With a strong LinkedIn strategy, your lead gen program can generate the high-quality leads your sales team craves.
Source: Daily Fix.
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Comments
This can definitely be a good lead generator, but you have to be the owner of the group to send announcements. Or perhaps make friends with the group manager to send an announcement for you to their group members.
Ferris: Thanks for the clarification. I was about to ask "What exactly is a LInkedIn Announcement." The article treats them a little like LinkedIn InMails which left me confused. If there is another way of sending Announcements, that should be included in the article.
Yes, this was a either a misleading article or it just made some assumptions about who could send an announcement. I have spent the last 15 minutes looking through the LinkedIn Help to find that this is only for group managers, NOT group members. At first I thought, wow, this is great. Now I am sitting here wondering what a waste of time this post really was.
I also am unclear about who will see the announcement. Does it go out to all of the LinkedIn members of that page and their each of their networks, or just the members, which is not as advantageous.
I've used LinkedIn a few times just by putting quotes or last week I put something up to generate leads on a new update. We don't have to be managers for that. ALSO! Maybe you could use the inbox with LinkedIn and direct a message to who you want with what you have to offer.
As was already mentioned LinkedIn Announcements are reserved for GROUP OWNERS and may be sent once a week. And sure, there are other ways to generate leads by not being a group owner, but the crux of this post is that this tool is for OWNERS.
Yes, you need a group to be able to send announcements to your group members and it could work, the trick is not to overdo it, if you will abuse your power, group members will start treating you as spam and will unsubscribe from receiving correspondence from your group.