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Generate Leads With LinkedIn Announcements

August 9, 2012  
If you're not using LinkedIn as a lead generation tool, argues Shelly Kramer at MarketingProfs Daily Fix, you may be missing out on a very good thing: "According to data from HubSpot, LinkedIn is the most effective source of new business leads among the three leading social networks (Facebook, Twitter and LinkedIn). And a study of some 3,000-plus B2B marketers indicated that LinkedIn's visitor-to-lead conversion rate is four times higher than that of Facebook and Twitter."

With LinkedIn Announcements, you can send email messages straight to the inboxes of likely prospects. Sound good? Here's the right way to do it:

  • Ditch the default subject line. If you don't take the time to write an original subject line, why should anyone take the time to read your message? Treat this like any other email campaign—intrigue your recipient with a subject line that compels further investigation.
  • Make your copy irresistible. Grab your reader's attention with a relevant case for action. "This is a great place for stats—not only can they present a compelling case in a short amount of space," she notes, "but they can also help readers visualize a particular topic or subject matter, which will help pique their interest."
  • Include a call to action. Don't expect anyone to read your mind. Make your call to action, and the pathway to conversion, perfectly clear.
  • Don't be a jerk. Would you want an endless stream of irrelevant LinkedIn Announcements? Probably not. So treat this access to a prospect's inbox with respect.

The Po!nt: With a strong LinkedIn strategy, your lead gen program can generate the high-quality leads your sales team craves.

Source: Daily Fix.

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  • by Ferris Thu Aug 9, 2012 via web

    This can definitely be a good lead generator, but you have to be the owner of the group to send announcements. Or perhaps make friends with the group manager to send an announcement for you to their group members.

  • by Marci Thu Aug 9, 2012 via web

    Ferris: Thanks for the clarification. I was about to ask "What exactly is a LInkedIn Announcement." The article treats them a little like LinkedIn InMails which left me confused. If there is another way of sending Announcements, that should be included in the article.

  • by Drew Fri Aug 10, 2012 via web

    Yes, this was a either a misleading article or it just made some assumptions about who could send an announcement. I have spent the last 15 minutes looking through the LinkedIn Help to find that this is only for group managers, NOT group members. At first I thought, wow, this is great. Now I am sitting here wondering what a waste of time this post really was.

  • by Shari Fri Aug 10, 2012 via web

    I also am unclear about who will see the announcement. Does it go out to all of the LinkedIn members of that page and their each of their networks, or just the members, which is not as advantageous.

  • by Angie Fri Aug 10, 2012 via web

    I've used LinkedIn a few times just by putting quotes or last week I put something up to generate leads on a new update. We don't have to be managers for that. ALSO! Maybe you could use the inbox with LinkedIn and direct a message to who you want with what you have to offer.

  • by Laurie Fri Aug 10, 2012 via web

    As was already mentioned LinkedIn Announcements are reserved for GROUP OWNERS and may be sent once a week. And sure, there are other ways to generate leads by not being a group owner, but the crux of this post is that this tool is for OWNERS.

  • by Anna K. Sun Aug 12, 2012 via iphone

    Yes, you need a group to be able to send announcements to your group members and it could work, the trick is not to overdo it, if you will abuse your power, group members will start treating you as spam and will unsubscribe from receiving correspondence from your group.

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