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Five A/B Tests You Should Use

September 12, 2012  
"A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger.

With A/B testing—which simply compares two versions of one campaign or creative—you can identify what works, what works better, and what doesn't work at all.

But what should you test? Corbo offers suggestions like these:

Subject lines. Test everything from word choice to tone. You might be surprised to see how dramatically a slight tweak here or there can affect open rates.


From lines. A company name (LL Bean) might perform better than an employee's name (John Smith). Or not. Also test for the possibility that one employee's name (Janet Washington) works better than another's (John Smith).

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  • by Scott Posner Wed Sep 12, 2012 via web

    Great post. Here's another informative article on A/B Testing.
    http://blog.redrocketla.com/2009/08/13/testing-testing-the-case-for-ab-email-testing/

  • by Sandy Barris Fri Sep 14, 2012 via web

    Love it, especially about subject lines.

    By the way, you may want to take a look at this link for more stuff on testing your marketing before spending a ton of bucks.

    http://www.fastmarketingplan.com/tips/nine-rules-for-running-good-marketing-test.php

    Dare Something Great

    Sandy

  • by Jan Mon Oct 15, 2012 via web

    We tested 'from' field and increased revenue by 94.63%. Client was using a name of a customer support person instead of their company name. Here is a link to a case study http://www.proimpact7.com/ecommerce-blog/1-proven-tactic-we-used-to-improve...

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