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N E X T

Pinterest's Impact on Users and on Your Brand

September 10, 2012  

We've mentioned Pinterest numerous times—enough to show we're Pin-crazy.

But we're not the only ones!

To back us up on our Pin interest, Compete has published charts about Pinterest's growth and its impact on marketers.


Some quick stats:

  • Pinterest has grown from 700,000 to 20,000,000 unique users in the past year; that's already almost half the number of Twitter's users.
  • It is cannibalizing other social media: Compete attributed a 3% decline in Facebook activity in June to users' preferences for Pinning.
  • 1 in 4 users spend less time on other social media in Pinterest's favor, with 15% of Pinterest users saying they don't use any other social sites.
  • That number's even higher, 23%, among those with an income of less than $30,000.

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Comments

  • by Artash Tue Sep 11, 2012 via web

    Thank you for a great article. I follow all news and tips on Pinterest Marketing.

    Btw, you can follow me on Pinterest, pinterest.com/artash

    I always follow back

  • by Robert Gilmour Wed Sep 12, 2012 via web

    So far, social media activity generally has been a bit of a disaster for hotels, with Pinterest no exception and i don't see this changing anytime soon. There are far more inpoirtant sales ands marketing activities ands priorities in tough economic times than social media, when quick effective results and $$$'s are needed.

    The inability to effectively or convincingly measure ROI on social media activity is a huge drawback in a bank manager and financial director dominated economy right now and that doesn't look like changing anyime soon either.

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