What Every B2B Marketer Needs to Know About Millennials
There's one big reason why you need to examine your answer to that question: Millennials are as hefty a group as the Baby Boomers—and as sure to have a major influence on American business.
So, get your notepad ready. Here are three key Millennial traits every B2B marketer needs to understand, with suggestions for communicating with these unique decision-makers.
Technologically savvy and equipped. Millennials grew up with technology, and have no inhibitions about using it, Jones reminds us. So please make sure each and every online communication you develop for them can impress on any conceivable device in any conceivable situation.
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