Social Media Weapons for Your Event-Planning Arsenal
"Whether you need to work with organizers, generate buzz, or share post-party photos, social media should be a primary weapon in your arsenal," writes Ben Parr at Mashable.
Here are Parr's recommendations for each stage of the process:
- Planning. No matter the size of your event—a small party or a large conference—ease planning with a trio of tools: Skype facilitates productive brainstorming; PBworks is a business-friendly wiki that makes it easy for everyone on your team to manage, edit, and share information; and a collaborative calendar like Google Calendar can arrange meetings.
- Organization. "PBworks is once again a great tool for keeping information on the event organized—you can publish guest lists, speaker lists, and more," notes Parr. Also publish updates at a WordPress or Drupal blog.
- Invitations. Set up a Facebook event listing (this is where many people will go for information) and consider sites like Anyvite and Eventbrite for invitation and RSVP management.
- Promotion. According to Parr, Facebook and Twitter are your go-to promotion channels. When tweeting, be sure to use event-specific hashtags.
- Optimization. Provide high-speed wifi so guests can easily tweet from your event; and consider a live stream through Ustream or Mogulus for those who can't attend.
The Po!nt: Remember that the event isn't over when your guests leave—continue the social media conversation with thank-you emails and updates.
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