This July Only: Save 30% on PRO with code SUMMER30 »

Real-World Education for Modern Marketers

Join Over 615,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Social Media Weapons for Your Event-Planning Arsenal

August 28, 2012  
Anyone who thinks it's easy to plan, promote, and execute a successful event has never planned, promoted, or executed a successful event. In any case, social media tools can make events easier.

 "Whether you need to work with organizers, generate buzz, or share post-party photos, social media should be a primary weapon in your arsenal," writes Ben Parr at Mashable.

Here are Parr's recommendations for each stage of the process: 

  • Planning. No matter the size of your event—a small party or a large conference—ease planning with a trio of tools: Skype facilitates productive brainstorming; PBworks is a business-friendly wiki that makes it easy for everyone on your team to manage, edit, and share information; and a collaborative calendar like Google Calendar can arrange meetings.
  • Organization. "PBworks is once again a great tool for keeping information on the event organized—you can publish guest lists, speaker lists, and more," notes Parr. Also publish updates at a WordPress or Drupal blog.
  • Invitations. Set up a Facebook event listing (this is where many people will go for information) and consider sites like Anyvite and Eventbrite for invitation and RSVP management.
  • Promotion. According to Parr, Facebook and Twitter are your go-to promotion channels. When tweeting, be sure to use event-specific hashtags.
  • Optimization. Provide high-speed wifi so guests can easily tweet from your event; and consider a live stream through Ustream or Mogulus for those who can't attend.

The Po!nt: Remember that the event isn't over when your guests leave—continue the social media conversation with thank-you emails and updates.


Source: Mashable.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!