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How to Market to Gen-Y

September 11, 2012  
"Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993," writes Tim Hare at MarketingProfs.

And with a good reason: "I'm sure you've heard about how sizable the Gen-Y demographic is: 80 million consumers and $200 billion in spending power."

But it's not as difficult as you might think. And Hare believes you can reach them via... 

  • Word of mouth. Less than a third of Gen-Y consumers make purchase decisions based on a friend's social network likes—but nearly half rely on word of mouth when deciding to purchase your product or service.
  • Engagement. A member of Gen-Y is rarely disconnected. Build relationships in the social networks they frequent, and don't forget to optimize your website for interactive discovery.
  • Loyalty. Find the right balance between giving too much and not giving enough. You want real Gen-Y customers who spend money—not fair-weather fans out for a freebie.
  • An "inside voice." It's a noisy marketplace, and you might be tempted to attract attention by turning up the volume. Don't. "Start discussions on social media; don't treat your social profiles as a canvas for free advertising," says Hare.
  • Respect. Like any other demographic, Gen-Y wants respect. "Your customers are your best critics, and paying attention to them and their opinions is vital."

The Po!nt: Marketing to Gen-Y isn't drastically different from marketing to anyone else: Treat them well, and they'll likely return the favor.

Source: MarketingProfs.

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  • by Steve Tue Sep 11, 2012 via web

    How about starting by not calling them Gen Y. It makes it sound like you don't identify them as their own generation but simply as the next in line after Gen X. Using The Millennial Generation can avoid offence.

  • by Claire Thu Sep 13, 2012 via web

    A study by Neilsen found that 70% of respondents trusted customer opinions posted online. Word of Web is almost as important as Word of Mouth:

  • by monday Thu Dec 27, 2012 via web

    It's being an interesting day me.I've learnt so much and still learning about how to become smarter marketer. Thank you all for the job you're doing.Stay bles.

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