What Skydiving Can Teach You About Content Marketing
How is content marketing like the daring sport of skydiving? For starters, to avoid a crash-landing, both require careful planning. In her Business Insider blog post titled "Content Marketing Lessons While Skydiving," Amanda Maksymiw compares her first leap from an airplane to leaping into a content marketing campaign. And she offers the following tips.
Plan for the big jump. "Content marketers should always think about the release plan as they are planning out the creation aspect," reminds Maksymiw. "For any piece of content (large or small), you should have an idea about the activities and processes you will launch to promote it."
Know your audience. Maksymiw noticed that as the plane climbed, the skydiving instructors listened to the teasing banter between Maksymiw and her companions—and only later joined in the conversation and used a similar tone. If the skydiving students had been anxiety-ridden, the instructors would have been more supportive than playful, Maksymiw posits. Likewise, she points out, marketers must know their audience and must use a tone and style that can best reach and engage them.
Use checklists. Before taking that fateful leap, Maksymiw noticed a checklist stitched to another student's harness. The brief list reminded her of a checklist's purpose: not to be "extremely elaborate and comprehensive," but to "capture the absolute essentials."
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