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Making a Plan for Your Online Community

September 24, 2012  
Looking to build an online community? Don't start blind!

According to Bill Faeth at the Inbound Marketing Blog, most online-community development plans are "impractical" or "irrelevant."  To help companies get a better social start, he offers a list of 10 ways to develop an online community plan.

Employing some of his suggestions might help boost your community's growth and improve user experience.

Here are five tips to whet the appetite:


Define who runs the community. Every team needs a leader; designate someone to manage the overall community. She should be in place prior to the community's launch, and be equipped with clear descriptions of what she can and can't do. Don't forget to define your expected deliverables.

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