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Making a Plan for Your Online Community

September 24, 2012  
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Looking to build an online community? Don't start blind!

According to Bill Faeth at the Inbound Marketing Blog, most online-community development plans are "impractical" or "irrelevant."  To help companies get a better social start, he offers a list of 10 ways to develop an online community plan.

Employing some of his suggestions might help boost your community's growth and improve user experience.

Here are five tips to whet the appetite:


Define who runs the community. Every team needs a leader; designate someone to manage the overall community. She should be in place prior to the community's launch, and be equipped with clear descriptions of what she can and can't do. Don't forget to define your expected deliverables.

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Customer Engagement, Social Media, Social Networking, User-Generated Content

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  • by Rachel Mon Sep 24, 2012 via web

    Nice tips. I especially like Construct Personas. It is very important that all community management employees have a clear view of the customers they are targeting. Developing personas and keeping them handy is a great way to instigate meaningful conversations around pain-points and topics of interest.

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