If the company needs to generate an extra two bucks from each transaction, Karpeles suggests that rolling the surcharge into a rental fee—where it's likely to go unnoticed—would secure the revenue without alienating customers.
It's a principle worth considering if you find yourself in a similar situation. For instance, would you feel ripped off if your $240 hotel room came with complimentary Internet access? Of course not. But you might resent a $15 connection charge when it's added to a $225 daily rate. Likewise, you probably wouldn't give a second thought to a $603 plane ticket that included refreshments; but if you pay $600 for the ticket and they want $3 for a soft drink, you're going to roll your eyes at the price gouging.
The Po!nt: "Before you enact a bunch of new policies to make an extra buck," writes Karpeles, "think about what kind of message you're sending. There's probably a lot better way to accomplish the same thing."
Source: Living Light Bulbs. Click here for the post.
by Christina "CK" Kerley
