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Five Social Lessons for Small Business From Big Business

October 1, 2012  
Social may democratize the marketing landscape, but big businesses still have the upper hand in terms of best-practices, simply because they have more resources to devote to new media.

What's a smaller marketer to do to keep pace in the social space? Here's some help.

Brad Smith, in a post at Social Media Today, offers a list of five lessons "small" businesses can learn from the big guys:

Start with the end in mind. Ensure your goals dictate your social media activities. There are three ways social can help your business:

  • Increasing brand awareness by building reach
  • Building customer loyalty via engagement and support
  • Increasing sales by driving more purchases, more frequently

Pick a goal and prioritize it. American Express organizes its social media efforts around customer service.

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  • by Lina Arseneault Mon Oct 1, 2012 via web

    So true about content - whether it’s your own or “others” content that matters to your customers. Also agree about the tool pitfall, the main goal is to understand and care about your customer’s experience – the tools will change. @linaArseneault

  • by Nick Stamoulis Tue Oct 2, 2012 via web

    When it come to social media, you have to give up a certain element of control. The biggest benefits come when your audience takes your brand/message and runs with it, but that means you aren't 100% in control over what they say and do. That can be hard for a lot of companies.

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