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Captivating Digital Moms: Four Apps They Love

October 8, 2012  
Moms are among the most connected demographics in social: more than 54% own smartphones, 75% use Facebook; and 5 million visit Pinterest daily. Their purchasing decisions affect entire households and spill over to their super-social friends.

So how do you attract this connected, influential audience?

At, Christina DesMarais gives us her top 10 time-saving apps for moms. Below are a few. Get a sense of what moms value, and start rolling up your shirtsleeves!

Net Nanny. This software app lets parents decide how their kids use the 'net and is designed to protect them from adult-themed sites, cyberbullying, stalking, and profanity. Adults can impose time limits and vary rules based on kids' ages. It isn't just parents using it; schools and businesses are, too.

Picksie. This free location-based discovery app, available on iPhone and Android, lets parents find family-friendly things to do in the months when kids are on vacation. It also includes museum schedules, easy ticketing, and thousands of on-app menus and restaurant reviews. Best of all, it gets smarter with use, and automatically filters out things people likely won't want to do—like certain outdoor activities in winter.

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  • by Clara Tue Oct 9, 2012 via web

    Another one to mention that my friend who is a mum uses to organize her calendars on her iphone is calprint - she is always trying to keep track of dates especially when she is out and about on errands and this app is the only way she can keep on top of it all!

  • by Cynthia Siemens Tue Oct 9, 2012 via web

    Another one I've used and know a lot of moms love is Intuition:

  • by Kiwi Mary Mon Oct 15, 2012 via web

    Great story idea. Can you do similar articles for other demographics -- ie farmers, young males, university students etc?

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