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Tips for B2B Marketing at the Big Three Social Sites

September 20, 2012  
As B2B companies get more comfortable with the big social media outlets, success stories are emerging. "In fact, these social networks have proven indispensable to the marketing strategies of wholesalers and other ... B2B companies," notes Felicia Baratz-Savage in a guest post at Brandwatch.

Baratz-Savage offers a quick guide to establishing a vital B2B presence at the Big Three social sites.

Here's a breakdown of what's working for B2B marketers at each site, and how to tap in:

Facebook. "Yes, Facebook is cluttered," Baratz–Savage admits. But it's still the "king of social networks," she adds. Its claim to fame for B2B marketers: Putting a human face on your business. Use it to:

  • Post photos of employees interacting with customers.
  • Show video from your recent community-service project.
  • Operate a lively forum where customers can offer feedback and interact.

Twitter. "Twitter's ranks are dense with industry professionals," she notes. Its claim to fame: Eavesdropping. Use it to:

  • Follow prospects to see what's on their minds, and tailor your outreach to them accordingly.
  • Isolate the most relevant conversations affecting your brand by using monitoring tools like Monitter or TwitterFall. Then jump on in.

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  • by Nick Stamoulis Fri Sep 21, 2012 via web

    LinkedIn really should be a top focus of an B2B social media marketing campaign. It's a great place to connect with your customers, educate your audience and build strong business relationships.

  • by Apryl Beverly Mon Sep 24, 2012 via web

    I agree with Nick. LinkedIn is a great way to discover relationships with partners, prospects and clients. It's also a great platform to recruit talent. However, while LinkedIn is exceptional for discovering relationships, the "old school" connecting tactics still seem to work best. For example, you find a possible prospect on LinkedIn and see that you have a mutual contact. You'll likely have more success by reaching out to your contact, asking for an introduction and scheduling time to meet with the prospect over the phone or in person.

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